Small businesses often face the challenge of managing social media content effectively, all while sticking to a budget.

Outsourcing content creation might seem like a quick fix—an external team that can handle everything for you. But is it really the best option for your business?

Outsourcing services like Feedbird provide businesses with content creation support by offering pre-packaged plans that include a set number of social media posts, blog articles, and other marketing materials each month. These services typically work by having external teams (usually based overseas) create content based on the guidelines and input you provide.

The process involves submitting your content requirements, after which the outsourced team drafts content for review. You then provide feedback, and the team makes revisions as necessary. Most services like Feedbird offer a fixed number of revisions per month and handle the ongoing creation of content according to the agreed-upon schedule.

Outsourcing services are designed to help businesses offload content creation, ensuring a steady stream of marketing materials without needing in-house expertise. While these services can be convenient, the amount of flexibility and control over the final content may vary depending on the service’s structure and package.

So, how does Exponent AI stand out from these traditional options?

Exponent AI delivers personalized marketing content by utilizing your business’s unique branding details—such as colors, fonts, tone, style, and logos—to create consistent and tailored marketing pieces. Each post and blog is crafted to perfectly match your brand’s voice, resonating with your audience across all platforms. This approach ensures a seamless and cohesive brand experience.

In contrast, outsourced services like Feedbird often rely on templates to manage a large number of clients. While this system helps maintain efficiency, it can lead to content that feels generic or less tailored to the specific needs of your business.

The content is also created by external teams interpreting your brand through these templates, which may not always capture the nuances of your voice. As a result, multiple revisions might be needed to make the content align with your expectations, leading to delays and added back-and-forth. By the time content is approved, it may no longer fully reflect your original vision.

Exponent AI offers an affordable pay-per-post pricing model. Blog posts cost $5, Instagram posts are $5, and Facebook posts are just $2.50. You only pay for what you need, with no extra charges for crossposting. Plus, you can make unlimited edits to ensure your content is exactly right.

Services like Feedbird, on the other hand, charges $99 a month for a fixed package—either 10 social posts or 2 blog posts in Feedbird's case. Not only is this more expensive, but you also get only a few revisions each month and adding additional social channels costs more!

With Exponent AI, 10 social posts crossposted to all of your channels would cost just $50, and 2 blog posts only $10, making it a much more affordable and flexible option.

Exponent AI allows you to generate content instantly, with the freedom to edit and regenerate it whenever you need. There’s no waiting on external teams—just real-time control over your content. Whether you need to make quick adjustments or act on a new idea, you can move fast and keep up with your business’s changing needs.

On the other hand, with outsourcing services like Feedbird, you have to submit revisions and wait for days to see changes. Even then, there’s no guarantee that the revisions will meet your expectations. Imagine planning a product launch or time-sensitive promotion, only to be held up by delays from an external team!

With Exponent AI, you stay in the driver’s seat, making changes when it matters most.

Exponent AI continually learns from your feedback, improving its outputs and adapting to your preferences over time. This ensures that each piece of content aligns perfectly with your brand, maintaining a consistent voice and quality as your business evolves.

With outsourced services, however, the content creation process involves multiple human teams. While this is fine in some cases, it can lead to inconsistencies in tone, style, and message across content, especially when different writers or teams handle your account. This lack of continuity can confuse your audience, causing your brand to lose its trustworthiness.

Consistency is crucial, and outsourced teams just can’t match the smooth, continuous output that Exponent AI offers.

Exponent AI’s advantages—customization, affordability, speed, and quality control—make it a better choice than traditional outsourcing services. Our AI-driven content creation streamlines your marketing - while ensuring consistent, high-quality content and a stronger digital presence.

Choosing Exponent AI gives small businesses a flexible, cost-effective solution that grows with them. With seamless branding integration and transparent pricing, Exponent AI lets you create and edit content instantly, on your terms. It’s faster, smarter, and puts you in control.

Take control of your marketing with Exponent AI and create content that connects with your audience.